Earning a preferable ranking on search engine result pages is essential for the success of online businesses. As of this writing, there is an estimated 1.6 billion websites in existence, with the first page of Google search results capturing 71% of search traffic clicks and the second coming in very far behind at below 6%.
Over the last few years, we’ve seen a definite shift towards digitalising consumer purchases forcing even the most traditional businesses to go digital. Due to this, companies focus on Search Engine Optimisation (SEO) and how its successful usage is essential for their digital properties.
Many elements go into the build-up of SEO. Still, the key is understanding what they are and how they work to utilise them fully to boost your site’s visibility and searchability. Many business owners like to think that they have a sound understanding of these elements, but the truth is that many are overlooked. Below we list several overlooked factors essential for SEO – continue reading to find out more.
Stop Visitors From Going Back To The Search Engine Results Page (SERP)
In short, visitors click on your site because they hope that it’ll fulfil their requirements, so they don’t have to back to the search engine results page and click a different result. Ideally, you want to prevent the latter from happening as much as possible since signals will be sent to Google that a visitor has clicked on your site, gone back to the SERP, clicked another site and not gone back...
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