What factors influence the choice between organic and paid marketing? Is it budget, conversions or impact? Read more about how marketers are making these decisions in 2022.
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There are two sides to every coin, and this time, it's the endless debate on paid marketing versus organic marketing.
The core difference between organic versus paid is goal alignment. To build trust, an audience and engagement, organic always wins. To get conversions and retention in place, paid is your best bet. They both run in parallel, and it's up to the team to decide budget and resource split.
While we've focused on getting eyeballs, conversations, conversions and retention, the pandemic taught us one thing: Brand building is the need of the hour, and that only happens by building true loyalty. Brand builders survived the pandemic, because their customers supported them. And, if it's evident by now — you need to build relationships and have conversations to build a stable and sturdy brand.
So, what's the right way to handle a marketing budget? Always start with the goal in mind, and then choose methods/channels for your brand. Do this all while remembering that brand building cannot go amiss!
Here are some goals that many marketers follow:
Spark conversation: This is best done on organic channels by putting out thought-provoking content while creating a space for unbiased conversation.
Share core brand messages: This is best done...
Read Full Story: https://www.entrepreneur.com/article/427629
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