Pakistan Software Export Board (PSEB) has started working on the Technology Marketing Export Program Framework in order to accelerate IT and ITeS exports to achieve the export target of $10 billion in the next five years.
Under this project, a feasibility study will be carried out, which will identify export destinations and provide a roadmap for increasing IT exports and participation of Pakistani IT/ITeS companies in major IT events in major international events.
The framework would include a number of components for the program, such as media campaigns, targeted events, trade shows, etc. The study would also include the preparation and costing of the program’s various components, its duration, implementation plan, and an action plan method for the top 10 export destination countries.
The study will propose a marketing and branding methodology to increase IT/ITeS exports to $10 billion by the next five years. It will suggest the design of country-specific PR, branding, and marketing programs to tap the top seven IT/ITeS export destination countries, including three potential /emerging destinations as target markets.
The feasibility study will design a 360-degree country branding and marketing campaign in consultation with the Pakistan Software Export Board. It will also design at least two signature tech events in Pakistan to showcase the local industry on the scale and competition of other regional trade shows like GITEX, MWC, ITW, and CommunicAsia. The study will...
Read Full Story: https://propakistani.pk/2022/06/15/pseb-initiates-tech-marketing-program-for-achieving-10-billion-export-in-5-years/
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