64.6% of consumers click on Google ads when they want to buy products online. DesignRush reached out to PPC experts to discover the ways businesses can optimize their localized pay-per-click campaigns.
According to Moz, local queries account for almost half of Google’s two trillion searches per year. And while most businesses rely on local SEO strategies to get in front of the right audience, WordStream found out that sponsored results beat out organic clicks — 64.6% of consumers click on Google ads when using high commercial intent keywords.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the ways businesses can optimize localized PPC campaigns.
1) OPTIMIZE YOUR GOOGLE MY BUSINESS PROFILE
In the opinion of Bryan Davies, senior marketing strategist at Disruptive, businesses should make sure their Google My Business profiles are fully optimized because they directly influence PPC ads.
“Focus on a fully optimized Google My Business profile,” said Davies. “Review your profile on a regular basis to ensure that all information is correct, including operating hours (especially for holidays), services, locations, questions and that reviews are answered. Your local PPC ads are directly influenced by how well built out your GMB profile is. Don’t set it and forget it. Users are referring to the information on your profile now more than ever.”
2) CRAFT LOCALIZED LANDING PAGES...
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