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Tuesday, March 5, 2024

5 Rank Tracking Tools for Organic Search - Practical Ecommerce

Last updated Thursday, June 16, 2022 09:08 ET , Source: NewsService

Monitoring organic search positions in Google is increasingly challenging. Google’s search results pages are now dynamic, diverse, and personalized. Additional sections — images, videos, “People also ask,” more — impact shoppers’ search journeys.

Yet position tracking remains the best way to measure organic search performance.

In this post, I’ll address my top five rank-tracking providers:

  • Google Search Console,
  • Sitechecker,
  • Spyfu,
  • Ahrefs,
  • Semrush.

Top 5 Rank Trackers

Google Search Console is free. It’s my primary ranking tool. Search Console’s “Performance” section reports:

  • Search queries your site ranks for,
  • Average position of your site for each query,
  • Pages that drive organic clicks,
  • Impact of your site’s rich snippets.

The platform provides 16 months of data. There’s no way to prioritize keywords. Still, the tool is a must-have because its data is straight from Google.

With a couple of plugins, you can combine Google Analytics and Search Console data for even more insights into search queries and your site’s rankings for each.

Click image to enlarge.

Sitechecker is a multi-feature SEO platform that includes daily rank tracking. Use Sitechecker to monitor your positions and those of your competitors.

The tool retains daily snapshots of SERPs — helpful for back-in-time analysis. There’s also a useful visualization of SERP movements that includes all top-ranking third-party URLs — not just yours or your competitors’. It’s valuable insight into ranking fluctuations.

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Read Full Story: https://www.practicalecommerce.com/5-rank-tracking-tools-for-organic-search

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