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Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console.
This makes it indispensable for online business and publishers that are keen to maximize success.
Taking control of your search presence is easier to do when using the free tools and reports.
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What Is Google Search Console?
Google Search Console is a free web service hosted by Google that provides a way for publishers and search marketing professionals to monitor their overall site health and performance relative to Google search.
It offers an overview of metrics related to search performance and user experience to help publishers improve their sites and generate more traffic.
Search Console also provides a way for Google to communicate when it discovers security issues (like hacking vulnerabilities) and if the search quality team has imposed a manual action penalty.
Important features:
- Monitor indexing and crawling.
- Identify and fix errors.
- Overview of search performance.
- Request indexing of updated pages.
- Review internal and external links.
It’s not necessary to use Search Console to rank better nor is it a ranking factor.
However, the usefulness of the Search Console makes it indispensable for helping...
Read Full Story: https://www.searchenginejournal.com/guide-google-search-console/452534/
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