[author: Laurie Villanueva]
Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll connect with potential clients just as they’re researching the very legal services you offer. Ignore SEO, and you’ll most certainly miss out on many – if not most – of the leads your firm needs to drive business development success. As a legal marketer, if you’re not already prioritizing SEO for law firms, it’s probably past time that you did.
SEO for Law Firms
70% of Legal Consumers Go Online to Search for Lawyers
According to ABAJournal.com, research published in March found that 70% of participating legal consumers looked to online content to guide their hiring decisions, including attorney profiles and reviews.
Many law firms, however, have yet to follow. In fact, more than 60% of those responding to a December 2021 survey said email remained their primary means of connecting with leads, despite also identifying email as their second worst-performing marketing channel. While about half of these firms did acknowledge winning business from SEO and social media advertising, only 17% were making these channels a priority.
It’s hard to know why so many law firms have yet to make the pivot to SEO. One likely explanation? Some lawyers may hold an “if it’s not broke, don’t fix it” mentality. Email marketing has worked well for these...
Read Full Story: https://www.jdsupra.com/legalnews/it-s-time-to-prioritize-seo-for-law-6633025/
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