When are microsites recommended and how do they impact organic traffic? Expert Ryan Jones tackles this week's Ask An SEO question.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Today’s ask an SEO question comes from Kate in Louisville, who wrote:
“I work for a company that builds microsites for clients.
What factors do I need to focus on when there’s a dip in organic traffic?
In Q4 2021, for example, we did a rebrand and meta data was altered.
Would this have a massive impact on traffic going forward?”
Strictly speaking, there’s nothing different when it comes to how search engines treat a microsite versus a regular website.
They still look at URLs, links, titles, content, and hundreds of other ranking factors so the same SEO best practices for diagnosing a rankings drop will apply to microsites, too.
Let’s First Talk About Traffic Drops
I want to share some thoughts on microsites in general, but before we do that let’s look at how to handle that traffic drop.
The specific answer to your metadata question is: Maybe.
If you drastically changed the title tag from being relevant to your page to, say, “home” – then you’re probably not ranking as well for your query nor getting many clicks if you do rank.
(Gentle reminder: meta descriptions and keywords are not ranking factors in major search engines. However, a description can have an effect on...
Read Full Story: https://www.searchenginejournal.com/ask-an-seo-microsites-dips-traffic/453893/
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