So You Want To Be An SEO Analyst: Skills, Salaries & Job Prospects - Search Engine Journal

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Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding.

When you’re an SEO analyst, you are the one your company or clients look to for collecting and organizing the data around their websites’ performance, interpreting what it all means for them in their market niches, and recommending the strategies that will help them achieve business goals.

It’s a huge undertaking, and so SEO analysts need to possess a fully developed skill set in multiple areas to succeed.

Fortunately, due to the technical nature of the job and the skills required to perform it, SEO analyst roles are generally well compensated in the U.S., and the need for them in 2022 is quite strong.

What Is An SEO Analyst?

When you research the different roles in SEO, you find that people often seem to confuse the positions of SEO specialist and SEO analyst.

While the two are related and actually quite close to each other, think of the SEO analyst role as one that goes beyond the specialist by taking things up to a higher level.

While the SEO specialist is in the weeds – so to speak, doing the work, implementing title tags and H1s, adding structured data to product pages, and uploading new content – the SEO analyst is looking at the bigger picture.

Analysts study the numbers – the hard...

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