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Wednesday, February 21, 2024

Using digital PR to earn links and rank for your target keywords - Search Engine Land

Last updated Thursday, June 16, 2022 06:00 ET , Source: NewsService

So what comes first, the chicken or the egg?

Links continue to be an important organic search ranking factor. However, Google frowns on “link building” and states that the best way to build links is to create great content.

If you build it, they will come. But how will they find you if you don’t rank, to begin with?

Ideally, when your site starts gaining authority and ranking well, your pages will start showing up in the SERPs, and you’ll gain links naturally.

However, you can’t achieve this without some initial outreach and digital PR.

Let’s review the steps to create a digital outreach campaign.

Preparation

You’ll need to do some prep work before starting outreach.

Browser extensions

Install the following extensions to your Chrome browser:

Select outreach personas

You’ll need to determine who will be your outreach coordinator and make sure they have a strong social media presence.

From having a good bio and profile image to having active social profiles, it’s important that they are credible and trustworthy to elicit answers.

Make sure your outreach persona has:

  • Credible email (e.g., [email protected])
  • Active social profiles
  • A personal website
  • Strong LinkedIn profile
  • Examples of published content
  • Company email signature

All of these are signs of authority and will influence whether people open and answer the emails.

Select outreach targets

What pages should be promoted to receive inbound links? What keywords/anchor text should be used for the links?

In the past, it was...



Read Full Story: https://searchengineland.com/using-digital-pr-to-earn-links-and-rank-for-your-target-keywords-385829

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