The more technical aspects of this indispensable tool shouldn't derail your content marketing efforts. How to ensure that doesn't happen.
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According to GrowthBadger, more than 3 billion blog posts are published each year. In the U.S. alone, some 31 million bloggers post at least monthly. For many businesses and influencers, this tool has become a cornerstone, helping drive web traffic and brand awareness and greatly influencing sales.
Of course, there's more to a successful post than typing thoughts in a Word document. The process is surprisingly tech-heavy, and ensuring that these technical aspects are functioning properly is key to providing an enjoyable reading experience.
1. Use Google Search to Find SEO Keywords
Search engine optimization is heavily focused on using relevant keywords to improve search rankings. Topics chosen for blog entries should be relevant to the site as a whole, so you can naturally include the keyword in the title and content of the blog. And while you aren't going to get much traction with short keywords like "shoes," long-form keywords can be a powerful way to strengthen SEO rankings.
Fortunately, you don't have to do tech-heavy research to find them. As best-selling author and podcaster Jeff Goins recommends in a recent blog entry, "Use Google Suggest, also called autocomplete. When you start typing a word into Google and it fills in the rest of the search for you, this is Google...
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