It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?
Canonicalisation is a word that is highly unlikely to pass the lips of most people.
In SEO parlance, however, it is an important one and canonical issues can be damaging to SEO performance. There are some traps that are actually very easy to fall into and I want to share some of the more common issues that you may not realise are affecting your site.
What is a canonical issue?
Canonical issues are really duplicate content issues, but with a fancy name. Duplicate content is where there are multiple instances of a webpage available on multiple URLs. This could be across multiple domains but it is an issue that can occur on a single site. E.g. if a product is available in multiple categories on an e-commerce site, the product description / images / etc will be replicated across multiple URLs.
Search engines see this as duplicate content and they do not like it. No search engine wants their results pages filled with identical web pages, so they will typically choose one instance of the same content and ignore others. This ‘master’ version is known as the canonical version and you can use canonical tags to help guide the search engines.
Many talk about duplicate content penalties, but I prefer to refer to it as a duplicate content filter – the search engines will ignore duplicate content in favour of one ‘canonical’ URL.
Why do we care?
There are a...
Read Full Story: https://browsermedia.agency/blog/5-ways-to-accidentally-create-canonical-issues/
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