I was in Florida walking the beach and looking for the closest coffee shop. I picked up my cell phone and typed “coffee shop near me,” and up popped the search results in Google Maps. I clicked on directions and started to walk. During my stroll I compared the businesses on the Google map to the storefronts I saw visibly during my stroll. There were many actual businesses not showing on the map. In the virtual world, they simply did not exist. This is just one instance of how having a website benefits businesses large and small.
Credibility
Consumers look for a website to learn more about a brand. In fact, 92% of website visitors do not make a purchase the first visit – they are just checking you out. Websites communicate your brand story, what you do and how you do it. Conveying these three company sensibilities provides a solid foundation for forming a relationship with the visitor. It creates an emotional connection with the reader and compels them to learn more. It’s important that you clearly communicate what you do, how it benefits the consumer and the results they can expect from your product or service. Share your success stories for inspiration and client reviews. Credibility and trust are key elements in forming a virtual relationship.
Increase your credibility with a website by including:
Your Brand Story: Every great brand story includes the purpose that birthed the company and makes an emotional connection to the reader.
- What you do.
- How you do it.
- How your...
Read Full Story: https://www.kitchenbathdesign.com/a-websites-importance-to-your-business/
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