TikTok was spotted testing a new search feature, raising questions about its viability as a search engine.
Interestingly, many people already use it as one.
According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms when viewing a video’s comment section.
TikTok showing “search” above comments. Depending on the topic @MattNavarra pic.twitter.com/EKAUNQfvCq
— Jonah Manzano (@jonah_manzano) June 1, 2022
To learn more about this feature, I explored Twitter to see if anyone else was talking about it.
Ultimately, I wanted to answer the question: ‘What if people started using TikTok as a search engine?‘
Instead, I discovered a whole segment of people treating TikTok as a search provider, with some even preferring it over Google.
The question quickly turned from ‘what if” to ‘what now?‘
We’re past the point of questioning whether TikTok has potential as a search platform. The users decide, and increasingly turn to TikTok for their information needs.
But what are the implications for digital marketers?
‘TikTok Is Proving To Be A Better Search Engine Than Google’
The above heading is a quote from a viral tweet from last month.
I’m not even joking but TikTok is proving to be a better search engine than Google these days
— KA (@ikeko__) May 30, 2022
It’s unclear whether the tweet received over 110K likes and 14K retweets due to the audacious comparison between TikTok and Google, or because people agree with the statement.
The replies and quote...
Read Full Story: https://www.searchenginejournal.com/could-tiktok-be-a-search-engine-for-many-users-it-already-is/452871/
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