If you're dumping all of your startup's funding into paid ads, you're missing a massive amount of SEO-driven customer growth opportunities.
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In 2021, $621 billion in venture capital was deployed to startups raising funding. More than 50% of that funding went straight into ads.
The problem? People hate ads. Ad blocking technology usage has increased dramatically year over year. Even worse, 68% of online experiences start with a search on Google, Bing or another search engine. Only 6% of those searches result in an ad click.
If you're dumping all of your startup's funding into paid ads, you're missing a massive amount of SEO-driven customer growth opportunities. Here are three ways to drive customer growth for your startup using SEO.
1. Publish keyword-driven content often
The key to driving organic traffic from search engines is to provide content that is genuinely helpful to readers. That all starts with identifying what readers are searching for, understanding their problems and providing information they can use to solve them.
Most startups publish random content on their website that isn't optimized for what their target market is actually looking for. Blogging isn't the same as it was 10 years ago. It's not meant to be an online diary. It's meant to target specific searches that your ideal customers are typing every single day.
Keywords are the lifeblood of SEO, as they help you understand existing and...
Read Full Story: https://www.entrepreneur.com/article/425585
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