Ask a few remote workers what they struggle with while working from home, and you’ll probably hear similar answers. Not having colleagues around, perhaps, or dodgy wifi connections.
Not Boris Johnson, though. His biggest WFH gripe is being distracted by coffee and cheese.
Or so he says.
But is there more to his answer than meets the eye? Is the prime minister just a bit eccentric – or is he deliberately using certain words, combined with clever search engine optimisation (SEO) tactics, to try and bury certain news stories?
Say, one about a party, with lots of wine and cheese. Held in Downing Street during a global pandemic, perhaps, amid a national lockdown.
The prime minister’s ratings took a beating after partygate. It had a major impact on his future viability as the Conservative leader and even contributed to a confidence vote, so it’s understandable that he wants this story forgotten.
Had you Googled ‘Boris Johnson cheese’ a few weeks ago, you’d have been met with results on partygate, from every major news source. Repeat the search now, and you’ll find a page made up almost entirely of stories to do with these new working from home comments.
If Johnson planned this, then it’s working well.
Model bus vs Brexit bus
Two years ago, rumours started appearing in the SEO world about how Boris might be trying to manipulate Google rankings for his own good.
A few people within the digital marketing community started asking if the bizarre answers he was giving in interviews...
Read Full Story: https://www.opendemocracy.net/en/boris-johnson-google-search-results-bad-news/
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