Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected.
My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. After reviewing this year’s entries, below are three of the most common ways to consider organizing your martech stack and some of the unique benefits of each approach.
1. The customer journey
One of the most popular ways to organize your martech stack is to align your technologies with the stage they support in the customer journey. Different companies have different terminology for the different phases, but it typically goes something like “Awareness,” “Consideration,” “Purchase” and “Onboard.”
In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. When categorizing your tools this way, there are two challenges you want to be sure to account for:
- Make sure you have a way to tag some technologies under multiple customer journey stages. For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.”
- You will also want to have an entirely separate category or two for tools used for internal purposes that customers don’t necessarily...
Read Full Story: https://martech.org/three-ways-to-organize-your-martech-stack/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
