Estimated read time: 4-5 minutes
For any company with an online presence, an emphasis on SEO (search engine optimization) is necessary to gain more visibility, leads and ultimately — revenue. But because SEO can be confusing and complicated, many companies opt to get outside help, usually through an agency.
The problem is: not all agencies are the same. Some will take advantage of their clients' lack of SEO knowledge and deliver an inferior service. Others, like SEO Werkz, has the credentials to back up their expertise, and ensure their work creates a measurable impact for clients.
So what's the difference between a good and a bad SEO agency? According to Chris Siebeneck, VP of strategic partners at SEO Werkz, a key thing to look out for is their approach to certain fundamentals — such as content quality, external linking, and technical SEO.
Content quality
It is often said that content is king. This is true in regards to both your on-site content (product pages, FAQs, About us pages, etc.) and your off-site content, which is often a blog dictated by a content marketing strategy. In both areas, high-quality content comes from extensive research and impactful copywriting.
A good SEO agency will ensure you are targeting high-intent keywords that are as relevant to your audience as they are to your business, and create a keyword strategy accordingly. They will advise you to focus on keywords that you can actually rank for — depending on your area and competition levels.
...
Read Full Story: https://www.ksl.com/article/50425063/want-to-move-up-the-google-rankings-how-to-choose-an-seo-partner
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
