Next year, Google’s flagship Universal Analytics will be phased out, meaning businesses must begin preparing for this major change.
For any online business, one of the most valuable assets is data. Google Analytics has long been recognised as the leader in helping businesses track and analyse this data, make informed marketing decisions and build a successful SEO strategy.
Universal Analytics was originally designed for data measurement based around cookies and the desktop web.
Although it was built with privacy in mind, with an evolving digital landscape, its methods were soon considered out of date. Two and a half years ago, Google Analytics 4 was launched to replace it. While many businesses will have already adopted the new system, for those that haven’t, the next few months will be important.
As the deadline looms for its retirement on July 1, Jonty Sutton, CEO at SQLI Digital Experience looks at why it’s vital to start migrating to Google Analytics 4 sooner rather than later.
Five things businesses need to know about Google Analytics 4:
Google Analytics 4 brings analytics into the present, while helping businesses to future-proof processes, it also give businesses more control over how they track conversions, returning visitors, and much more.
It works across different touch points
Moving on from a single platform viewpoint, Google Analytics 4 gives businesses a complete view of the customer lifecycle thanks to a multi-platform, event-based measurement model.
One...
Read Full Story: https://bdaily.co.uk/articles/2022/06/20/five-things-businesses-need-to-know-about-google-analytics-4
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
