It was once very common for law firms to develop separate, off-site blogs dedicated to specific niche practices within their firms. Even today, it is still customary to see firm-produced content distributed via third-party blog hosting service providers.
The argument for hosting such content on a stand-alone URL was to keep specific topics organized in one place for the benefit of the reader who was only interested in those topics. While this makes sense in theory, and for years it even worked, user behavior and search engines have changed. If your firm has blogs separate from your main firm domain, there are some considerations to keep top of mind. Read on to learn more about how (and why) to migrate your off-site blog to your firm’s website.
Why to Migrate Your Third-Party Hosted Blogs to Your Firm’s Website
Your firm’s website is your opportunity to validate a recommendation — to educate prospective clients who have been referred by an existing client or a search engine. Your firm’s website is (or should be) a central hub for clients, prospective clients, employees and potential hires for information about everything the firm is and stands for. The website has become the most important and most powerful tool in any legal marketer's tool belt, and it is crucial to firm growth and brand recognition that it is visited often.
When hosting a blog on a third-party site with a separate domain (URL), your firm’s website is not getting the credit for the content that is...
Read Full Story: https://www.jdsupra.com/legalnews/how-and-why-to-migrate-a-blog-from-a-4374749/
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