Backlinks are links that direct potential clients to your website from another website. Also known as one-way or inbound links, they help promote your web pages simply because they are hyperlinked to your pages from another source. However, using quality backlinks is crucial. Every law firm should evaluate whether or not to invest in a backlinking strategy.
Backlinking often requires working with an outside agency or freelancer in order to carry out the ongoing and detail-oriented work. If you hire someone to help with backlinking, make sure they have a track record in this area and in working with legal clients. You’ll be trusting this person to choose quality backlink locations and then pursue them on your behalf, so excellent communication and organizational skills are key.
Why Backlinks Matter
Backlinks impact SEO and SERP (search engine results page) rankings. Google and other search engine algorithms collect information and rank pages, using spiders and bots to crawl your site looking for content and backlinks. Search engines monitor the volume and relevance of all the pages linking to your website affecting your page rank. As such, the better your backlinks, the better your SERP.
Think of your backlinks as a reference. You want high-quality positive references, not low-quality negative ones, impacting Google's perception of your site. It's the former that will help you rank higher with search engines. Backlinks from small, poorly rated sites can...
Read Full Story: https://www.natlawreview.com/article/backlinking-basics-law-firms-when-to-invest
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
