With Google literally in our back pocket, more and more people are relying on Google results over word-of-mouth when choosing an auto shop to go to. Making sure your website is effective and easy to use can determine whether a client chooses you over a competitor. The world of website management and digital marketing can seem overwhelming at first, but don’t worry, the experts at Leads Near Me are here to help.
In order to build an effective website, you first have to understand what elements are most important. Ratchet+Wrench sat down with Rachel Bordeaux, Design Development Manager, and Jason Nimer Digital Marketing Manager and Lead SEO, from Leads Near Me to talk about the steps that go into creating an effective website.
Keywords
“The website is like a tool. It's part of a bigger ecosystem,” says Bordeaux. “It's like the engine that makes things run when we set up the website. The pages, the services (and) the content is based on Google campaigns, data, search terms, (and) keywords. When we write content, we already have in mind what the customers are looking for. When we build the websites, the content that we put on the websites is built around the Google campaigns. It's just that we're doing it backwards because of all the data, all the keywords, (and) search terms that we have.”
Making use of these keywords helps you get the most out of your money by making Google work for you.
“(We know) what people are searching for,” says Nimer. “Your average Joe is going to...
Read Full Story: https://www.ratchetandwrench.com/articles/12556-building-effective-websites-with-leads-near-me-the-company-who-cares
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