In January 2020, Google announced plans to remove third-party cookies from Google Chrome over the next several years in an effort to increase user privacy. As part of this evolution, Google Analytics’ “Universal Analytics” as you know it will also change. The website analytics platform used by businesses around the world to view website user behavior will take a back seat in July 2023 and be replaced with the next generation of analytics with expanded insight and data. It’s called Google Analytics 4 (GA4).
Chrome is used by nearly 65% of internet users around the world, making access to data about those users critical for businesses.
So how do you prepare your company’s website for Google Analytics 4? We have the answers you need below to get started.
What is Google Analytics 4 (GA4)?
Google Analytics 4 (GA4) is an analytics tool that changes the way we monitor and measure traffic and user engagement across your website and apps. GA4 is more than a software update, it is a complete overhaul of the “classic” Google Analytics platform (also known as Universal Analytics) with the interface, data collection and analysis differing significantly between the two versions.
- Collects both website and app data to better understand the customer journey
- Uses events instead of session-based data
- Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
- Offers predictive capabilities
- Provides direct integrations to media platforms that help drive...
Read Full Story: https://www.jsa.net/blog/the-next-generation-of-google-analytics-are-you-ready-for-ga4/56848/
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