Refreshing your website is often seen as a necessity, something that must be done to remain competitive and comply with industry trends. However, the redesign process can present an incredible opportunity to revitalize your digital footprint and implement digital marketing strategies to drive traffic, improve audience engagement and increase conversions. Here are three essential considerations to help you formulate redesign strategies to support your long-term goals, including links to examples from effective bank websites:
1. Consider the goals of your redesign
On average, commercial websites are redesigned every two to four years to align with ever-changing aesthetics and best practices. Often, this is done perfunctorily to keep up with competitors and follow industry trends. However, an effective website redesign should be more than just a fresh coat of paint. It is important to critically consider the specific goals of your redesign and how it can support your greater digital marketing initiatives.
Ask yourself: What do you hope to achieve? What would you like to change about your existing website? Make a list of these objectives and discuss them with your developer so that they have a shared understanding of your goals. Your developer will have some ideas, but you may want to consult with a digital marketing agency if you feel that you need additional support. If you’re looking for some inspiration, here are a few actionable ways that a new website can contribute to...
Read Full Story: https://bankingjournal.aba.com/2022/06/three-essential-considerations-when-redesigning-your-bank-website/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
