Google’s search results have become cluttered. If you open the world’s most used search engine and look up “sofa for small flat,” you’ll be met with a handful of ads showing elaborate corner suites, followed by some common questions (“what is a very small sofa called?”). A few scrolls down the page, you’ll reach the actual search results. There will be some variation based on where you are in the world, your search history, and other factors, but you’re largely getting the same kind of results as everyone else.
Now privacy-focused web browser and search engine Brave is trying to open up the opaque, SEO-driven world of algorithmically curated search results. Starting today, Brave is moving its search engine out of beta and trialing a new tool that allows you to customize your search results. Dubbed Goggles, these tools allow you to rerank the web pages that appear at the top of your search results by applying a series of filters to them.
For instance, a Goggle (not to be confused with Google) can strip Pinterest pages from your search results; it can show only results from tech blogs or boost articles from either left- or right-leaning political news sources. Essentially, it puts you in charge of the search results you see. The move is the first for a search engine. “Goggles represents a fundamental push toward algorithmic transparency and openness in search,” says Josep M. Pujol, Brave’s chief of search. However, it also raises questions about the impact filter bubbles...
Read Full Story: https://www.wired.co.uk/article/brave-search-goggles-algorithm-vs-google
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