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Online search is more often than not the starting point in a local consumer’s quest for products and services nearby.
In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer survey.
You must be visible in local organic and Map Pack search results if you want to get found. Then you have a chance to convert those searchers to in-store traffic, booked appointments, or some other type of paying customer.
In this column, you’ll find 7 of the most impactful ways you can build local visibility using SEO.
1. Check For Technical Errors That Could Impact Indexing
This is baseline SEO. You can’t get found if search engines can’t index your site.
First, learn the basics about how search engines crawl and index your website. This foundational knowledge will help guide your SEO efforts going forward.
You may very well decide that technical SEO issues such as indexation are too complex for you to manage on top of running your business.
If that’s the case, at least you’ll understand what you’re hiring an SEO agency or consultant to do for you.
On the other hand, you might feel confident looking into indexation issues yourself and in that case, these...
Read Full Story: https://www.searchenginejournal.com/local-seo-small-business/454910/
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