I'm a firm believer in the theory that you should make it easy for your customers to do what they want to do. A landing page is the best way to do this for any website that wants to achieve success online. Just like with a search engine, my body responds much more positively to landing pages than other sites.

When you start building a site, it's only natural to have no idea about building one. It's like trying to jump off of a cliff without crutches or a seesaw. Of course, a lot of hard work is involved with learning how to do this (and I assure you, it is work). But once you learn the fundamentals of creating a landing page, everything else will fall into place.

What is a Landing Page

A landing page is an introduction to a website—a place where people first learn about it and then return later to see if they want to sign up for more information or buy something. It's like a pop-up window in the middle of your screen that leads directly into your content. That's why it's also called "landing."

Landing pages are supposed to stand out from everything else on your screen so that it grabs a page visitor’s attention right away. It’s why marketers use them as one way to increase conversion rates — they're designed to make people want something quickly and a direct route for accessing it.

Depending on the nature of your business, you can opt to building landing pages for free for your website or use a premium tool or service if the extra expense is something you’ve already...

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