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More consumers now buy stuff online. A few even buy expensive items like cars online. To keep up with trends and make processes faster and more efficient for consumers, auto sellers have also embraced eCommerce. The reception has been positive, 10.3% of car buyers are now willing to buy a car entirely online.
Auto marketers now have to convince potential car buyers why buying a car online is just as good as buying offline. But how do they do it, given that a good number still want to shop online but make the actual purchase in person? Here are four ways auto retailers can improve their marketing game and sell more cars online.
1. Improve Customer Engagement
Consumers trust you more if your dealership is easily accessible. But it goes beyond that. Be honest in your dealings and communicate clearly in case of bottlenecks such as delays. Only commit to what you can deliver. Listen carefully to your customers’ needs and offer the best solutions.
Personalize your interactions through email newsletters and social media. Share relatable stories about your business. Also, listen carefully to customer feedback, experiences, and responses. Be sure to reward loyal customers with freebies or coupons. Host virtual customer engagement forums from time to time to enhance customers' experiences.
2. Use Search Engine Optimization
95% of car buyers start their search online before visiting a dealership. And statistics show that the first Google page captures up to 92% of all search...
Read Full Story: https://www.theautochannel.com/news/2022/06/24/1159710-4-ways-auto-retailers-can-sell-more-cars-online.html
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