Summer Editions focuses on new ways of connecting businesses with consumers using social media, cryptocurrency and influencers.
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone.
Called Connect-to-Consumer (C2C), the ecommerce site aims to help sellers find customers and scale their businesses with the most recent version of its semi-annual showcase of new products.
Tobi Lütke, founder and CEO of Shopify, said in a press release:
“We work hard to solve the complex challenges merchants face today while imagining entirely new ways for them to grow their businesses. With Shopify Editions, we’re sharing our big bets and latest innovations in commerce so that those ambitious enough to try their hand at entrepreneurship can start and scale faster than ever before.”
Release Marks Shopify’s Foray Into B2B
In addition to adding direct-to-consumer functionality, C2C also includes Shopify’s first incursion into the business-to-business marketplace. The feature, called ‘B2B,’ connects merchants with wholesalers.
B2B is designed to create a seamless experience for Shopify Plus merchants who want to sell to other businesses on the same platform they sell to consumers.
It will automatically integrate essential data into the solution via integrations with partners like NetSuite, Brightpearl, and Acumatica.
Other Key Features Aim To Open New Commerce Channels
C2C showcases the breadth and depth of the...
Read Full Story: https://www.searchenginejournal.com/shopify-unveils-100-new-updates-features/455512/
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