Tuesday, July 5, 2022

Virtual environment optimization (VEO) is coming. Ready for it? - Search Engine Land

Last updated Friday, June 24, 2022 06:00 ET , Source: NewsService

Virtual reality (VR) and augmented reality (AR) will impact the future of marketing.

Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO).

Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse.

What is Virtual Environment Optimization (VEO)?

VEO is the task of working within a virtual environment and utilizing the resources available to best position the clients’ products and services within an alternative reality.

In search engine optimization (SEO), the focus is mainly on utilizing content, its best practices, and a slew of strategies to drive the clients’ website to the top of the search results. With the numerous changes in technology, it became necessary for SEO to adapt to areas such as voice search, map search, mobile search and much more.

Considering that there is another technology shift on the horizon with VR and AR, marketing will once again need to consider how clients’ products and services should be marketed in the metaverse or any virtual environment.

By coining the term VEO, we can start strategizing how to shift gears towards a more virtual environment for buying and selling products.

Why you should consider virtual optimization (VEO) now

Statistics indicate how VR and AR has progressed (and will continue to progress) over the next several years.

Currently, in listing the industries where VR is the most...

Read Full Story: https://searchengineland.com/virtual-environment-optimization-veo-ready-385743

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