SEO is ongoing. It isn’t a one-time thing.
Achieving the results you desire requires disciplined thinking and focus.
If you dive into the weeds too quickly, you may find that hours or days have passed and you’ve invested time into areas that may not have any real impact in the end.
While agility is key on an ongoing basis in SEO, it is equally important to have a solid strategy and plan upfront.
A strategy and plan, with a clear direction and baseline, allows for:
- Meaningful objectives to be set.
- Expectations to be managed.
- Adjustments to be made along the way.
Being both proactive and reactive (within a moment) is important, whether you’re working for yourself, your boss, or your clients.
Here’s why.
Goal setting
“What are your goals?”
This is the first question you should ask when someone reaches out for SEO help.
Define them. Document them.
Knowing what you need SEO to produce is critical. Goals are a critical filter for all strategic and tactical plans.
Goals could be:
- E-commerce sales.
- Leads.
- Pageviews.
- Specific types of engagement.
- Some other conversion or metric.
When you don’t know what the end goals are – and how to reach them – you can waste a lot of time and resources guessing or floating from SEO tactic to tactic.
Defining target audiences
You need to define who you’re trying to reach and how they search and behave online.
Once you do that, you can map out conversion paths, funnels, and ways to target and engage them.
In addition to knowing who you want to...
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