eBay Leverages Perplexed Customers to Improve Google SEO - EcommerceBytes

eBay is using customer's questions as fodder to gain greater visibility on search engines like Google. It recently coached buyers and sellers to do a better job of creating titles when creating a discussion-board post.
As an example, eBay said, "Instead of using, "I have a question" as the title, consider something like, "How do you print a shipping label on eBay?"
That way, eBay explained, "If someone were to run a search within Community or on a search engine about how to print a shipping label on eBay, it'll increase the chances significantly that your post will be served-up to them."
Here's how eBay explained the reason behind its request: "The Community team is trying to ensure questions and solutions to member posts are seen by as many people as possible. When a search is done on Google, Safari, Firefox, Bing, etc. related to a question about eBay, we want to do what we can to ensure helpful eBay Community posts are served-up towards the top of the page."
eBay served up some real-life examples of titles that it felt were not optimized for outside search engines (in other words, titles with poor SEO):

eBay pointed out that effective titles can eliminate redundant posts or "provide great insights that the person running the search will find useful."
Here's some additional information eBay provided as part of its coaching to improve forum posts:
"For the body of the post, in order to get the solution that you are looking for in a timely manner, make sure to add as much...