Spotify has launched its first nationwide marketing campaign titled “Jaisa Mood Waisi Dhun”. The campaign celebrates the power of music and the way it connects listeners with their feelings, mood, and the world around them, and Spotify is the platform through which all of this happens.
Spotify entered Pakistan in February 2021, and since then, the platform has been able to strike a chord with Pakistani listeners. With access to over 82 million songs and 4 billion playlists available for free, Spotify’s campaign highlights how music can transform any moment, the mundane or the most exciting, through the emotional power of a song or a playlist.
The new campaign, “Jaisa Mood Waisi Dhun”, comprises a series of three TV commercials showcasing a diverse spectrum of Pakistani talent, from the iconic Strings to the hottest hip hop duo act in Pakistan, Young Stunners. The campaign also features Hasan Raheem, Justin Bibis and Talal Qureshi’s “Peechay Hutt”, a song that speaks to the next generation of creators and sound. Each TV commercial celebrates a cultural insight that is uniquely Pakistani.
Starring Young Stunners, the dynamic rap duo of Talha Anjum and Talhah Yunus, and Faisal Kapadia, the creative film shows how Gen-Zs turn to music to enhance any given experience. The advertisement shows a young girl partying to her mood on a Ghazal night. But, as she plays “Phir Milenge” on Spotify, a considerable contrast to her current musical surroundings, the whole environment...
Read Full Story: https://www.techjuice.pk/spotify-embarks-on-its-first-nationwide-campaign-in-pakistan-with-jaisa-mood-waisi-dhun/
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