Only 35% of marketers see that understanding campaign ROI is important. DesignRush reached out to experts to discover the most frustrating requests and expectations they’ve received from clients.
Marketers rely on various strategies to get desired results. Although not guaranteed, they can be achieved, except for unrealistic expectations. HubSpot reports that only 35% of marketers consider understanding the ROI of their campaigns “Very Important” or “Extremely Important.”
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the most frustrating requests and expectations they’ve received from clients.
1) “I NEED EASY WEBSITE FIXES”
Bubbly Creative Founder & Creative Director Cara Chatellier finds it frustrating when clients don’t value her services and call the job “easy.”
“I had a client reach out recently who needed really "easy" fixes made to their website,” said Chatellier. “I gave her a quote and she was taken aback by the figure. She said the changes were easy! Meanwhile, the site wasn't mobile-optimized, didn't have a top menu, had barely any content...and the list goes on. It's difficult when people call your job "easy" and don't properly value your services. Needless to say, we didn't work together.”
2) “SEO COSTS A LOT, I CAN’T AFFORD IT”
Jeffrey Magner, owner of Bighorn Local SEO, finds it annoying when clients who spend a fortune on PPC ads say they have no...
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