Here’s what you need to know to start using structured data to drive traffic, improve conversions, and claim voice search results for your website.
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If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query.
There are a lot of tactics you can and should employ to achieve this, but that’s the goal.
And, as the Google brain has grown more complex, it’s able to display increasingly more detailed and helpful answers.
For example, if you’re looking to book a flight from Chicago O’Hare to LAX, Google can now show you options in rich snippets on search results pages.
Likewise, if you run a concert venue, you can add code known as structured data to your website that will encourage Google to display your events when they’re relevant to web searchers.
If you’re not familiar with the term “structured data,” don’t fret – there are a lot of SEO professionals and web marketers who aren’t.
In this article, we’ll set that right, plus give you tips on using the Structured Data Markup Helper to easily add it to your site.
What Is Structured Data?
As defined in this post, structured data is information (data) that is organized (structured). Organized information is basically what structured data is.
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