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“Our SEO program would be so much more successful if only our CIO understood…”
As the executive responsible for the management, implementation, and oversight of information and technologies in your organization, the Chief Information Officer is an essential ally to SEO.
Having the CIO’s support and understanding throughout the decision-making and prioritization processes can be massively helpful for the CMO (chief marketing officer).
Indeed, this is not a relationship you want to be adversarial. On the contrary, it needs to be symbiotic.
Fostering a solid relationship between marketing and technology at the executive level is essential in creating the rich, personalized experiences today’s hyperconnected consumer expects.
According to analyst data, more than 20% of the marketing budget is used for technology, and one-third of marketing organizations already have a dedicated technology team.
How can you better educate your CIO about the value of SEO and nurture closeness in this essential interdepartmental relationship?
Here are a few search concepts you’ll want your CIO to know.
1. The Impacts Of Page Speed & UX On SEO
Core Web Vitals and the broader Page Experience update emphasized the importance of a fast, seamless browsing experience for searchers.
Google uses the CWV metrics – Largest...
Read Full Story: https://www.searchenginejournal.com/seo-and-the-cio/455940/
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