Terry Cane, Chief Operating Officer of SEOHost.Net, discusses the potential impact an updated sidebar could have on the search engine results page.
"In all, I believe this will be a net positive, particularly for eCommerce companies. The capacity to refine one's results with additional filters means users are likelier to find what they're looking for—and companies that offer value are likelier to receive traffic."
ORLANDO, Fla. (PRWEB) June 29, 2022
Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net), today expressed her opinion on a possible update to the Search Engine Results Page (SERP) that would see the addition of a sidebar to the search engine.
Initially spotted by digital marketer Ryan Mews, this sidebar will reportedly include a range of search filters based on a user's initial query. Judging by the screenshots, these filters appear to be largely semantic, and many seem primarily geared towards eCommerce. However, it's not clear when—or if—this new feature will be incorporated, Cane believes that it would largely enrich the SERP.
"In all, I believe this will be a net positive, particularly for eCommerce companies," says Cane. "The capacity to refine one's results with additional filters means users are likelier to find what they're looking for—and companies that offer value are likelier to receive traffic."
"With that said, it bears mentioning that this isn't the first time Google has tested...
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