Every day, new internet users buy products online. From America to Europe to Asia, eCommerce is here to stay. Therefore, it's no surprise that global eCommerce sales are expected to...
Every day, new internet users buy products online. From America to Europe to Asia, eCommerce is here to stay.
Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie.
So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations.
Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business?
This guide will show you the most effective marketing strategies and how to identify the best for your needs.
How do you know what strategy is best for your eCommerce business?
As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business.
Your ideal buyer
While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions.
You can define...
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