Create Stellar, Winning Content in 2022
Semrush analyzed 500K articles and surveyed 1,500 marketers to generate thousands of data points. Dive into trends & insights from the global report.
One in five bloggers reports their blog delivers strong marketing results – 22%.
That’s it – and this percentage has been steadily declining over the past three years.
That can’t be true, can it?
Why are the vast majority of blogs not delivering strong marketing results?
My theory is that there is a lot of overly generalized advice in the content marketing industry:
“Write for users, not Google.”
“Google rewards high-quality content.”
“It’s about search intent.”
Okay, but what is high-quality content?
The bar is high. This article will help you get your content the respect it richly deserves by breaking down 13 essential elements of an exceptional blog post.
Jump to:
1. Compelling Topic
Your audience has to care about the topic.
If you’re not entirely sure what topics your audience cares about, there are a few places to start.
Find which pages support your business objectives in Google Analytics.
Ask your sales teams what questions potential customers are asking most frequently.
Or, look directly at your on-site search to see what products or services people are looking for.
Interact with members of your audience within social media channels that are related to your industry.
These are all great places to source content topics that are of great interest to...
Read Full Story: https://www.searchenginejournal.com/blog-post-elements/455409/
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