Rapid digitalization and availability of high-speed internet is propelling usage of internet among younger generation, which is driving market revenue growth
Market Size – USD 58.19 Billion in 2020, Market Growth – at a CAGR of 9.6%, Market Trends – Increased usage in e-Commerce
The global SEO (Search Engine Optimization) market size is expected to reach USD 122.11 billion in 2028 and register a CAGR of 9.6% over the forecast period, according to the latest report by Reports and Data. Increase in sophisticated SEO campaigns and availability of more data online than before is fueling market revenue growth. Traditional methods of advertising have been dwindling down and businesses are switching to inbound marketing campaigns in online platform with the help of SEO to supplement their acquisition strategies. SEO is also used to establish brand awareness and promote word-of-mouth marketing which can increase organization’s sales.
E-commerce SEO statistics also show that images are replacing keywords. Millennials are demanding visual search capability to enable them to recognize products easily when searching on their mobile devices. Virtual stores receive ten times more online traffic from SEO than social media. Proper e-Commerce SEO includes addition of relevant keywords in product descriptions and blog content, solid backline portfolio, robust web of internal links, and speed optimization.
Increase in SEO spending means that more businesses are getting involved, which...
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