This in-depth sponsored report from 10up looks at Google’s Privacy Sandbox changes to online advertising and explains their impact on publishers.
In 2019, Google announced that it would be phasing out support for third-party cookies in Chrome by 2022. Google announced a revised timeline in 2021 with a goal to phase out support for third-party cookies over a three-month period, finishing in late 2023.
Let us explore The Privacy Sandbox and the opportunities and challenges that it’s likely to represent for publishers and the future of online advertising. It is going to be a disruptive time for publishers and their advertisers.
Google Sandbox impact on publishers: Overview
The Privacy Sandbox is a Google-led, industry-wide effort to develop new technology that will improve people’s privacy across the web and apps on Android. The proposed solutions aim to limit tracking of individuals and provide safer alternatives to existing technology on these platforms while keeping them open and accessible to everyone.
The initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox will reduce cross-site and cross-app tracking while helping to keep online content and services free for all.
It is the belief of Google and the open source community that technology providers and businesses should be able to make money from their sites and apps, as well as reach customers...
Read Full Story: https://pressgazette.co.uk/privacy-sandbox-what-is-the-impact-on-publishers/
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