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Thursday, January 23, 2025

Local SEO: Top Ways To Get Higher Quality Reviews - Search Engine Journal

Last updated Thursday, June 30, 2022 01:00 ET , Source: NewsService

Worried about the online reputation of your local business?

Are you happy with the reviews?

Wondering how you can better meet your customer’s expectations and get closer to five stars?

Online reviews could make or break your business – especially in the smartphone era of on-the-go research.

On June 8, I moderated a webinar with Marc Hansen, Sr. Director of Revenue Marketing at Podium, and Kelley Knott, Co-Founder of Intrepy Healthcare Marketing.

Hansen and Knott showed how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.

Here is a summary of the webinar.

To access the entire presentation, complete the form.

What Is Local SEO?

Local businesses rely on their online presence to thrive, with 97% of users searching for local businesses online.

And when we say local business, we’re talking about businesses with a physical presence.

Local SEO is search engine optimization for local marketing.

How does Google determine local search rankings?

  • Relevance – connect searches with answers.
  • Distance – the proximity of the searcher to your business.
  • Prominence – online reputation for your business.

Local SEO Myths

Many small local businesses still don’t believe in the power of SEO. The truth is, when you have a small marketing budget, you should consider SEO.

Let’s look at some myths that are holding most businesses back.

Myth #1: Organic search and local SEO are the same.

FACT: Organic SEO is based on relevance to search...



Read Full Story: https://www.searchenginejournal.com/local-seo-higher-reviews-recap/454080/

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