The first step to increase website exposure by optimizing SEO is to identify your keywords, also known as search terms. Keywords are extremely important to SEO, since they will be the basis for search engine optimization. Keywords with high search volume are better, as there is a bigger potential audience. Keywords with low search volume are less likely to generate any traffic, as there will be no one searching for them. Developing off-site links and creating high-quality content are other ways to increase website exposure by optimizing SEO.
Image-rich websites increase website exposure by optimizing SEO
A recent change to Google’s image search interface has made it much more efficient for you to place images within your website. Not only do they increase your website exposure on search engines, but they also improve the readability of articles. The images that you use on your website can be as simple as a map or a chart to better emphasize a certain point. This can be an incredible asset to your site if used correctly.
When you optimize your images for SEO, you make sure that you include high-quality images that are optimized for search engines and display in a fast-loading, mobile-friendly manner. Make sure your images are not larger than 2,560 pixels as browsers will unnecessarily scale them. However, you can make your images responsive with CSS to adjust to different screen sizes. You can also use dynamic image serving through plugins or srcset> elements.
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