Matt Colebourne is the CEO at Searchmetrics, a global provider of search data, software, and consulting solutions. I spoke to him about why he believes that organic search and SEO don’t get the “love” they deserve from organisations, how to make SEO a whole-organisation effort and tap into its true value, and what major trends he foresees for search marketing and SEO, including why the demise of third-party cookies makes search all the more powerful.
Tell us about your role – what does a typical day look like?
I don’t have a typical day; they’re all very different. We’re a dynamic business in a growing and rapidly changing market. My role involves a combination of both strategic and operational responsibilities.
So, one day I might be speaking at an event about the importance and ROI benefits of SEO and its role within digital marketing strategies. On another, I could be working closely with customers and prospects to ensure we’re delivering on their needs. And, of course, sometimes I’m taking care of the basics such as budgeting and planning.
A key part of my job – and something I’m passionate about – is acting as a sounding board and player-coach to my team. I want to ensure people feel empowered and supported to act and make decisions. I’m not a strong believer in a company structure where everyone is required to get approvals for individual decisions. In a fast-changing industry this just ties up time and increases the chance of missed opportunities. Instead, I aim to...
Read Full Story: https://econsultancy.com/searchmetrics-matt-colebourne/
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