Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, UA properties will no longer process new data.
If you have an ecommerce site, you need to prepare for this change — and fast. More specifically, if you want access to year-over-year data on GA4, you’ll need to migrate your accounts by July 1, 2023.
In this guide, I’ll help you get started by explaining:
- How Google Analytics 4 is different from Universal Analytics
- What this change means for your ecommerce site
- And which three migration mistakes you need to avoid
How Google Analytics 4 is Different from Universal Analytics
Since its launch, GA4 has been undergoing modifications and updates, which will likely continue until the UA deadline next summer.
Because there are a few learning curves with GA4, now is the time to migrate and audit your accounts. This will give your business enough time to set things in motion and ensure you’re tracking correctly before UA closes down.
Watch the video: Intro to Google Analytics 4: What Your Business Needs to Know
As Inflow has been prepping our clients for this migration, we’ve focused on a few of the biggest changes to expect:
1. Measures Users More Accurately
Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels.
This means your tracking will be more accurate; you’ll be...
Read Full Story: https://www.retailtouchpoints.com/features/executive-viewpoints/what-google-analytics-4-means-for-your-ecommerce-site
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