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Wednesday, August 17, 2022

4 Ways To Use AI Right Now In Your Marketing Program - Search Engine Journal

Last updated Tuesday, July 5, 2022 08:45 ET , Source: NewsService

In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector.

Using GPT-3 technology, I demonstrated that an AI can successfully pass an SEO multiple-choice test as well as solve SEO case studies.

There are other, even more advanced, technologies, such as Deepmind’s Gopher, which outperform GPT-3 in the following fields: Humanities, social sciences, medicine, science, and math.

The following graph highlights the accuracy of the answers provided by Gopher, UnifiedQA, GPT-3, and a human expert.

Depending on the subject, we can see the narrow gap between the level of the AI and that of an expert.

This also suggests that the AI could potentially exceed the level of a non-expert person.

Presently, AI can be a useful supporting resource for many marketing topics.

Let’s take a look at how to work with AI and more importantly, how to integrate it into your business.

4 Ways To Interact With An AI Tool

We will focus on the main methods of interaction to successfully set up the best AI-human combination.

1. Using Your Web Browser

The most interesting kind of interaction is to plug the AI into your back-office or into your web browser with a Chrome plugin.

There are numerous potential applications, as you will be able to help your users with advanced projects like document classification, writing assistance, meta-tag generation, text extraction, and even suggesting new topics.

You can...



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