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Saturday, April 20, 2024

TLD Experimentation & Authority Building with Publishing and SEO [Podcast] - Search Engine Journal

Last updated Tuesday, July 5, 2022 14:46 ET , Source: NewsService

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Can a website or network of sites rank with little linking and multiple TLDs? What about a brand that’s been built over the past few years being indexed in Google News with a “.news” domain and hitting featured snippets in Google with a separate domain using a “.reviews” TLD?

How can this be done and what can we learn from it as SEOs?

In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience with building his personal publishing project, the Coywolf network.

Included in our discussion are insights into what this means for the future of content publishing and SEO.

It’s a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I’ve observed over the last year with what I’ve been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47

I always write in a way that’s very that’s focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13

At SEJ, we don’t do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29

[00:00] – A little about Jon
[06:23] – Is the increase in videos and...



Read Full Story: https://www.searchenginejournal.com/coywolf-online-publishing-podcast/456713/

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