SEO Maintenance: A Checklist For Essential Year-Round Tasks - Search Engine Journal

SEO without structure can take a lot of time and resources with little ROI. These daily, weekly & monthly tasks will keep you on track.

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SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently.

A lot of SEO activities are started and never completed.

Couple that with the fact that SEO is never “done,” and it can be hard to start, finish, and stay on track with prioritized strategic and tactical elements that have a chance to make a real impact.

By breaking SEO down into daily, monthly, quarterly, and annual milestones and process-driven tactics, you can build the right level of planning to keep it on track and efficient.

These activities should be tied to goals and a larger strategy, but offer a great framework for how to make sure SEO is well planned and structured on an annual basis.

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Educate Yourself

Staying up to date on industry news is a critical aspect of SEO that must be built into any maintenance or ongoing management plan.

This ranges from the mission-critical alerts and updates the search engines announce themselves to keeping tabs on SEO best practices and breaking news from sources like Search Engine Journal.

Big shifts in the industry are hard to miss.

But smaller, more subtle changes can become magnified when you...

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