“Keyword cannibalization” certainly sounds like a terrifying term, but what exactly does it mean for words to eat each other? Well, the term isn’t literal, but instead represents keywords eating away at your organic search performance due to poor planning. Keyword cannibalization occurs when multiple pages of your website compete against one another for rankings of the same search phrases.
In search engine optimization (SEO), keyword cannibalization can be detrimental to a website’s ability to rank and generate traffic. By using the same keywords over and over across your entire website, search engines won’t know which of your pages should be displayed when a user searches for that duplicated phrase. This may result in a “lower priority” page ranking higher than necessary, no page ranking at all, or even worse, your website ranking more poorly overall due to content quality issues.
What causes keyword cannibalization?
Keyword cannibalization originates from the written content on your website. If you look at two or more web pages and see that they repeat many of the same key phrases, then you may be unintentionally harming your organic search potential. For example, if you sell baseball bats and you type out “wooden baseball bat” hundreds of times across each page of your website, search engines won’t know which page should be shown when a user searches for that term on Google.
Oftentimes, keyword cannibalization can also be a result of “keyword stuffing,” the act of...
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