What goes into making the perfect SEO reports for your clients? Here are the seven essential elements you need to consider.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it.
Your clients rely on you to give them the relevant information they need to make informed decisions about their marketing efforts going forward. The SEO report is their (and your) roadmap.
Getting it right every time is a matter of creating a system you can consistently mimic for each client.
So, what goes into making perfect SEO reports? These are the seven essential elements.
1. Traffic: Sources
Is increasing organic traffic to their website your client’s main goal? Start your SEO reports with traffic.
If using Google Analytics, you’ll also want to utilize the Source/Medium section of the traffic report for this part of the report. It will provide you with more information on where your visitors are coming from, helping your client determine where they should spend their time and money.
Ensure that mobile sources are also included in this part of the report since mobile phones made up about 63% of organic search engine visits in 2021.
This part of the report will look something like the image below. To get there...
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